Large numbers of surfers, swimmers and water sports enthusiasts suffer from ear problems associated with excessive exposure to the elements. Ear infections and the dreaded "surfers ear” is a condition on the rise with increasing numbers seeking medical attention and ear surgery. SurfEars 2.0® is a revolutionary new product developed by a team of professional product designers and dedicated surfers from Sweden. SurfEars recognised that the critical difference between SurfEars and other earplug products is they not only protect ears from water, cold air, and contaminants but also maximize sound and subsequent balance essential for most water and board sports. Many of the earplugs on the market today block out sound, therefore large numbers of surfers choose to go without plugs. SurfEars was designed to keep the water out but also let the sound in, to enable users to stay connected to the environment.